I’m Nicholas Glenn, a brand identity designer and design lead focused on creating visual systems that work in the real world.
My work starts with identity, but rarely ends there. I’m interested in what happens after a logo is approved: how a brand moves across signage, environments, merchandise, packaging, campaigns, presentations, digital experiences and everything in between.
That perspective comes from working both inside organizations and alongside agency, production and vendor partners. I’ve helped develop and manage creative across complex brand ecosystems where design has to balance expression with consistency, production requirements, stakeholder needs and long-term usability.
My approach is systems-minded. Rather than designing individual assets in isolation, I look for the visual rules, behaviors and ideas that can make a brand recognizable across hundreds of applications.
I currently work across brand identity, art direction and design systems, with experience spanning food and hospitality, enterprise brands, entertainment, environmental design and physical products.
Outside of client work, I use personal projects as a place to explore new ideas, industries and approaches to identity design.