Peacock: The Original Experience is a conceptual project that transforms NBC’s streaming platform, Peacock, into an immersive, physical experience for viewers to explore in real life. The goal? To expand Peacock’s visual identity beyond the screen and invite subscribers into an interactive world, capturing the brand’s spirit with bold design choices and clever, memorable ad copy. Every element—space design, out-of-home advertising (OOH), packaging, and motion graphics—brings Peacock’s colorful essence to life, blending attention-grabbing visuals with punchy, dynamic copy that makes you do a double-take.
The space itself is inspired by Peacock’s brand DNA—multi-colored, multi-faceted, and bold. I created a dotted motif of Peacock’s iconic feather logo, with their bold "Peacock Sans" font for the wordmark.
Bold, striking, and unmistakably Peacock. The OOH campaign spreads Peacock’s vibrant identity across cityscapes with high-contrast visuals and sharp, succinct messaging. Strategically placed to generate curiosity, it’s the kind of campaign that turns heads, even in New York City.
