Philadelphia Nut Butter Co. is a premium nut butter brand, inspired by Philadelphia’s rich heritage and culinary scene. Despite its local roots, the brand’s early identity lacked a distinct connection to its historic setting. I refreshed their look with elements that nod to Philadelphia’s colonial history, creating a unique visual language that honors the city’s legacy. I introduced a Liberty Bell mark as a central logo element, anchoring the brand’s story in one of Philly’s most iconic symbols. The typography was carefully selected to echo colonial script lettering, lending an air of authenticity and tradition.
The packaging design further strengthened this connection to history, with refined colonial motifs and a tactile, minimal approach that speaks to the brand’s quality. Each jar and box now has a timeless feel, appealing to customers’ sense of place and pride in Philadelphia’s heritage. I curated materials and finishes that balance premium aesthetics with functionality, making each jar as durable as it is attractive.
I crafted visuals that emphasize the nut butter’s natural textures, creating a cohesive look that’s grounded in tradition but resonates with a modern, health-conscious audience. The result is a brand identity that tells a story as rich as Philadelphia’s own.
