Spring Mountain Day Camp is more than just a day camp—it’s a place that embraces adventure, creativity, and the great outdoors in a way that’s truly unique. They wanted a brand identity as bold and memorable as the experiences they offer. Tasked with creating something that stands out in a crowded market of camps in the Tri-State Area, I aimed for a look that was rugged yet playful, reflecting the camp's spirit and distinctiveness. The result was a strong identity that commands attention and fun.
I drew from nature’s own hues, bringing in earthy greens, warm complementary colors, and sky-inspired blues but with a twist. Each shade was fine-tuned for vibrancy and cohesion. The colors bring an energetic, fun edge without losing that rugged feel.
Carefully chosen typefaces that are easy to read at any size, embodying both scale and personality.
This identity doesn’t just look like a day camp; it looks like their camp. Distinctive, adventurous, and full of life. The result is a cohesive brand that captures their mission of being a premier summer day camp.
