Operations and Transportation Appreciation Weeks are annual celebrations honoring Chick-fil-A Supply Team Members who make it all happen. Each year, these events debut a unique visual identity, reinforcing Chick-fil-A Supply’s culture of care, safety and excellence. As Principal Designer, I led the creative direction for the event, inspired by "NEXT," Chick-fil-A’s marquee event for Operators and Staff. This identity pushed the boundaries of the current Chick-fil-A Supply visual identity system.
The project spanned a full suite of design needs: a dynamic event identity, custom merchandise, thoughtful product procurement, and environment design. My role extended to developing premium apparel, curated gift items, and on-brand event collateral.
Merchandise wasn’t just company SWAG—it was storytelling. Apparel and gifts were designed with precision to balance Chick-fil-A Supply’s brand integrity and employee excitement. Capturing bold, wearable designs to meaningful keepsakes, each item emphasized the event’s theme.
The theme development drew from NEXT 2024 theme "Excellence," but this wasn’t about duplication. I designed a narrative that reflected growth, progress, and a vision for the future, seamlessly integrating with the Chick-fil-A Supply brand system while standing uniquely as its own.
