Philadelphia Nut Butter Co.
The artisanal consumer packaged goods market requires a visual identity that simultaneously communicates small-batch quality and high-volume retail scalability. For this comprehensive brand system, a complete visual identity was engineered for Philadelphia Nut Butter Co., a regional producer looking to transition from local markets to mainstream grocery shelves. The objective was to replace an outdated, neighborhood-vendor aesthetic with a premium, shelf-ready identity system capable of standing out in a highly competitive retail category.
The final visual framework honors the brand’s historic, gritty Philadelphia roots while establishing a sophisticated, contemporary packaging architecture that commands immediate attention at the point of sale.
Roles
Lead Designer
Art Direction
Food Stylist
Brand Strategy
Lead Designer
Art Direction
Food Stylist
Brand Strategy
