Office of Brianna Geiger
The field of independent nutrition and clinical dietetics is crowded with predictable visual clichés—primarily leafy motifs and medical typography. For this identity project, a comprehensive visual framework was developed for a Registered Dietitian seeking to cut through industry noise. The goal was to establish a brand identity that balances clinical credibility with approachable, modern wellness, positioning the client as an expert partner in personal health.
The final visual identity system introduces a clean, editorial aesthetic that moves away from standard industry tropes, providing the client with a professional toolkit that builds immediate trust wherever her brand shows up in the wild.
Role
Brand Design
Art Direction
Social Media Design
Print Design
Brand Strategy
Copywriting
Brand Design
Art Direction
Social Media Design
Print Design
Brand Strategy
Copywriting
