Peacock: The Original Experience
Modern streaming platforms face the continuous challenge of building deep, tangible consumer loyalty in a purely digital, fragmented landscape. Developed as a final baccalaureate capstone project, this comprehensive brand and experiential framework engineered a concept for a physical, location-based entertainment destination. The space allows consumers to step into and interactively explore the physical worlds of TV and films available on the Peacock streaming service. The objective was to translate a dynamic, screen-based media brand into a tactile, high-fidelity environmental identity system.
The resulting design system bridges the gap between digital conventions and physical spatial design, establishing a unified visual language for large-scale environmental venues, interactive wayfinding, and advertising touchpoints.
Roles
Creative Lead
Copywriting
Graphic Designer
Concept Lead
Creative Lead
Copywriting
Graphic Designer
Concept Lead
