Spring Mountain Day Camp
Youth summer camps require a visual language that simultaneously communicates safety and structure to parents while capturing the energy, adventure, and nostalgia of the camp experience for youth. For this project, a comprehensive identity system was developed to modernize a traditional summer camp's visual presence. The objective was to replace outdated, fragmented materials with a cohesive, scalable brand ecosystem capable of unifying a wide range of physical assets, apparel, and digital marketing materials.
The resulting design system honors the classic heritage of outdoor recreation while implementing a bold, modern graphic framework that elevates the camp’s professionalism and visibility.
Roles
Lead Designer
Brand Strategy
Art Direction
Collateral & Apparel Design
Lead Designer
Brand Strategy
Art Direction
Collateral & Apparel Design
