Chick-fil-A Supply
A critical distribution and logistics subsidiary of Chick-fil-A, ensuring supply chain resilience for thousands of Chick-fil-A restaurants nationwide. As the brand expanded, its visual framework remained barren, creating significant fragmentation amongst brandwork. A comprehensive visual identity system was developed to transform a sparse collection of logos into a rigorous, industrial-strength brand ecosystem capable of scaling across industrial facilities, fleet vehicles, digital interfaces, and apparel.
The resulting brand system honors the consumer-facing hospitality roots of the parent brand while establishing a highly legible, rugged visual language.
Role
Lead Creative Consultant
Brand Design & Strategy
Guidelines & System Design
Lead Creative Consultant
Brand Design & Strategy
Guidelines & System Design
